Leanpay is a financial services company specializing in Buy Now Pay Later (BNPL) 3.0 solutions. It offers installment payment services, enabling consumers to finance purchases with fairly priced loans, primarily targeting the e-commerce industry. Leanpay's services are designed for larger purchases, with an average basket size four times larger than competitors. The company prioritizes customer transparency and security with fixed monthly repayment plans. Its unique selling proposition is providing fair, transparent, and simple financing solutions, while helping merchants boost revenue through increased sales and customer retention. Leanpay's target audience includes consumers and merchants across Central and Eastern Europe.