Leicestershire Fire and Rescue Service provides emergency response and prevention services across Leicester, Leicestershire, and Rutland. They offer Home Fire Safety Checks, smoke alarm installations, and education on fire and road safety. Their target audience includes nearly one million people in the region. The service operates from 20 stations, responding to emergencies like fires and road collisions. Their unique selling proposition is their commitment to "Safer People, Safer Places," emphasizing prevention, community engagement, and effective emergency response[1][2][3].