Lendingkart is a fintech company specializing in working capital finance for small and medium-sized enterprises (SMEs) in India. It offers services like business loans, MSME loans, and working capital loans using big data analysis to assess creditworthiness. The company's unique selling proposition is its ability to provide quick and easy access to credit for SMEs through technology and analytics. Lendingkart's target audience is entrepreneurs and small businesses seeking financial solutions to manage cash flows efficiently. It operates as a non-deposit taking NBFC, registered with the Reserve Bank of India[1][2][3].