Lendly, LLC is a financial services company based in Dayton, Ohio, founded in 2019. It connects borrowers with third-party lenders, offering loans for individuals with bad credit without application or origination fees[2][4]. Lendly targets employees of industry-leading companies, providing loans with repayment options through direct deposit, which can help improve credit scores[3]. The unique selling proposition is offering fair-rate loans to quality employees, emphasizing convenience and credit improvement opportunities. Lendly is not a lender itself but facilitates loan connections[4].