Lendology CIC is a social enterprise lender, partnering with local councils to provide home improvement loans. They offer financial solutions for essential repairs, energy efficiency upgrades, and accessibility adaptations. Their target audience includes homeowners who may be excluded from mainstream finance. Lendology's unique selling proposition is its equitable lending approach, offering a fixed interest rate regardless of credit history, ensuring fair access to finance. This approach disrupts traditional lending practices by focusing on people and partnerships rather than credit scores[1][2][5].