Leonard Cheshire is a UK charity supporting disabled people to live independently. They provide residential, nursing, and supportive living services, along with employment programs for young disabled individuals. Their target audience includes people with disabilities and their families. The charity campaigns for policy changes benefiting disabled people and offers programs like the Change 100 internship to promote inclusion in the workforce. Their unique selling proposition is a holistic approach to disability inclusion, empowering individuals, supporting employers, and influencing stakeholders for systemic change[1][3][5].