LHV is Estonia's largest domestic financial group, offering banking, investment, and insurance services. Their services include deposits, loans, settlement services, and financial advisory. The target audience includes private individuals, small and medium-sized companies, and institutional investors. LHV's unique selling proposition is its focus on simplicity, agility, and customer satisfaction, with a strong emphasis on innovation and sustainability. They also support e-residency in Estonia, enabling non-residents to open bank accounts. LHV is known for its strong investment and entrepreneurship experience, making it a leader in the Estonian financial sector[1][2][5].