LIA (Life Insurance Association Ireland) is an educational and professional association focused on developing finance professionals. They offer a range of financial services courses from Level 7 to Level 9, including certifications like QFA and CFP, in partnership with Atlantic Technological University Sligo[5]. Their target audience includes financial advisors, planners, and credit unions. The unique selling proposition is their comprehensive educational programs and commitment to enhancing professionalism in the financial advisory sector[5]. LIA's services are designed to promote high-quality standards in financial practice, making them a leader in finance education in Ireland[1][5].