Liberty Financial Pty Ltd, commonly referred to as Liberty, is a leading non-bank financial institution in Australia and New Zealand. Here's an overview of the company: ## Overview of Liberty Financial Pty Ltd - Founding and Operations: Liberty was founded in 1997 and is headquartered in Melbourne, Victoria. It operates across Australia and New Zealand, offering a range of financial services including home loans, car loans, personal loans, and business loans[1][3][5]. - Financial Performance: As of the first half of 2024, Liberty had total assets of approximately AUD 15.7 billion. The company is listed on the Australian Securities Exchange (ASX) under the ticker LFG and had a market capitalization of AUD 1.19 billion as of April 2024[1]. - Segments and Products: Liberty operates through three main segments: Residential Finance, Secured Finance, and Financial Services. It is known for its expertise in non-conforming loans and offers a variety of financial products tailored to different customer needs[1]. - Employee Base and Revenue: Liberty employs approximately 644 people and reported a revenue of $66 million in 2023[5]. - Financial Hardship Support: Liberty provides support to customers experiencing financial hardship through a team of locally based specialists, offering tailored solutions to help manage loan repayments during challenging times[2]. ## Distinction from Other Entities It's important to distinguish Liberty Financial Pty Ltd from other entities with similar names, such as Liberty Energy, which is a major energy industry service provider in North America[4]. Liberty Financial Pty Ltd is focused on financial services in Australia and New Zealand, while Liberty Energy operates in a completely different sector and geographic region.