Liberty Group South Africa is a financial services company offering insurance, asset management, and investment solutions. Founded in 1957, it operates in South Africa and 16 other African countries. Services include life insurance, investments, and asset management. The target audience is individuals and businesses seeking financial security and growth. Liberty's unique selling proposition is its comprehensive financial solutions tailored to help clients achieve financial freedom, backed by its parent company, Standard Bank Group. This support enables Liberty to provide robust and reliable financial services across Africa[1][3][5].