Liberty Health is an international health insurance provider offering comprehensive health benefits to multinationals, corporates, SMEs, and individuals across 27 African countries. Their services include day-to-day benefits, consultations, prescribed medicines, vaccinations, dental, optical, psychological wellbeing, maternity, and chronic conditions benefits[2][4]. The target audience is diverse, from individuals to large corporations. The unique selling proposition is providing reliable, quality healthcare access with direct payment to network providers, ensuring financial and physical wellbeing through comprehensive benefits and dedicated customer support[4]. This approach offers peace of mind and financial security to their members.