Company Overview: Liberty Uganda is a financial services company offering life and general insurance solutions. They provide a range of products including short-term and long-term insurance, health solutions, retirement income facilitation, and investment services[2][5]. Services and Target Audience: Their services cater to both retail and corporate markets, focusing on financial freedom for individuals and businesses[2]. Unique Selling Proposition (USP): Liberty Uganda's USP lies in its comprehensive suite of financial services tailored to meet customers' needs throughout their life journey, emphasizing financial freedom and wealth management[2].