Lidh is a digital bank in Mexico, focusing on women's financial needs. It offers services like bank accounts, loans, electronic transfers, and investment options in Mexican treasury bonds. Lidh targets women, particularly those underserved by traditional banking, aiming to empower them financially through tailored products and educational platforms. The unique selling proposition is its focus on women-centric financial solutions, addressing specific lifecycle needs and promoting financial inclusion. By offering accessible credit and financial education, Lidh differentiates itself in the Mexican market[1].