LifeSearch is the UK's leading independent life insurance broker, founded in 1998. They offer personalized life insurance advice and support, working with various insurers to match clients' needs and budgets. Their services include policy advice, claims assistance, and ongoing support. The target audience is UK families and businesses. LifeSearch's unique selling proposition is their customer-centric approach, providing unbiased advice without extra costs, and a dedicated claims desk for support during difficult times[1][3].