Lilycare is a digital brokerage platform offering social protection services to non-salaried workers and entrepreneurs. They provide personalized health insurance, provident funds, retirement savings, and employee savings plans. Their services include expert advice and online contract subscription, making protection accessible and simple. The target audience is independent workers and small business owners. Lilycare's unique selling proposition is its holistic approach, combining digital convenience with human expertise to tailor solutions to individual needs, setting it apart from traditional comparators and insurers[1][3][5].