Lindengruppen AB is a second-generation family business focused on sustainable long-term development of industrial companies. It owns companies like Beckers (coil coating), Colart (art materials), Alex Begg (luxury textiles), Hoganas (metal powders), and cReal (sustainable oat-based food ingredients)[1][3]. Their target audience includes industries requiring these specialized products. The unique selling proposition is their commitment to sustainable growth and innovation, empowering companies to lead in their markets while prioritizing environmental and social responsibility[2]. This approach supports long-term value creation and transformation towards a regenerative future[2].