Link Financial Group specializes in credit management and debt servicing, offering services for performing, semi-performing, and non-performing loans. They manage over 5.3 million retail and SME accounts across various financial products like consumer finance, auto finance, and home loans[1][3]. Their target audience includes banks and credit providers. The company's unique selling proposition is its ethical, customer-centric approach to debt management, supported by sophisticated data use and bespoke loan management systems[3][4]. This approach ensures operational efficiency and fair customer outcomes, setting them apart in the industry.