Company Overview: LINK Scheme Ltd operates the UK's largest ATM network, allowing consumers to withdraw cash from non-bank ATMs. It is a not-for-profit organization regulated by the Bank of England and the Payment Systems Regulator[1][4]. Services: - Manages the LINK ATM network connecting over 48,000 cash machines. - Offers financial inclusion programs to ensure access to free ATMs in deprived areas[4]. Target Audience: Consumers and businesses using ATMs across the UK. Unique Selling Proposition (USP): Provides widespread access to cash through its extensive network, ensuring financial inclusion across the UK[4].