LiveMore Mortgages offers mortgage solutions tailored for individuals aged 50 to 90+, providing options like interest-only, capital repayment, and lifetime mortgages. Their services cater to various lifestyles and financial circumstances, including equity release from age 55. The target audience includes those often overlooked by traditional lenders due to age or income. The unique selling proposition is their focus on serving older demographics with flexible payment options and a wide range of property types, offering more choice and affordability compared to high-street banks[1][2][3]. They prioritize customer service and are regulated by the Financial Conduct Authority[4].