Loan Professors is a hybrid mortgage company that combines the benefits of being a direct lender with those of a mortgage broker. They offer access to top wholesale lenders, providing a wide range of mortgage options. Their target audience appears to be individuals seeking mortgages, likely homeowners or potential homeowners. The unique selling proposition (USP) is their ability to offer both direct lending and brokerage services, providing clients with a broad spectrum of choices and potentially better rates. This dual approach allows them to cater to diverse customer needs effectively.