Lomond Group is a network of regional estate agencies and lettings businesses across the UK, operating in cities like Aberdeen, Birmingham, and Edinburgh. They offer sales and lettings services for residential properties. Their target audience includes property buyers, sellers, and renters. The unique selling proposition (USP) is their ability to provide a seamless property journey through local expertise and centralized support services, including HR, finance, and ESG initiatives. This approach allows them to maintain high service standards while expanding through strategic acquisitions[1][2][5].