London & Partners is London's business growth and destination agency, promoting the city globally to attract businesses, events, and visitors. They support high-growth sectors, small businesses, and develop London's visitor economy. Their services include investment, trade, innovation programs, and marketing London as a global brand. The target audience includes international businesses, small enterprises, and tourists. The unique selling proposition is their ability to create "good growth" for London, focusing on resilient, sustainable, and inclusive economic development, as outlined in the Mayor's Economic Development Strategy[1][3][4].