The London Economic Development Corporation (LEDC) is the lead economic development agency in London, Canada. It partners with businesses, government, and community to attract investments, retain existing businesses, and develop a supportive business climate. Services include workforce development, marketing London globally, and providing business resources. The target audience is local and international businesses. LEDC's unique selling proposition is its ability to connect businesses with local talent and resources, promoting London as an attractive investment location with a high quality of life[1][3][4].