Londonwide LMCs is a clinically led organization representing over 7,000 GPs and 1,300 practices across London. It supports and advocates for general practice in the capital, working with health and social care partners. Services include guidance, support, and representation for GPs and practices. The target audience is GPs and general practices in London. The unique selling proposition is its role as an independent voice for GPs, securing the future of general practice through collaborative efforts with various stakeholders[1][5].