LOTUS is a travel, tourism, and food PR and marketing agency based in the UK. Founded in 2007 by an all-female board, it specializes in multi-channel PR, MICE (Meetings, Incentives, Conferences, and Exhibitions), and trade representation. LOTUS elevates client revenue through integrated communications, stimulating business growth and media engagement. Their target audience includes travel, tourism, and food brands. The unique selling proposition is their business-focused approach rooted in insight, delivering bespoke solutions to propel clients to the forefront of their markets[2].