Lotus Foods is a leading importer and distributor of organic and specialty rice, partnering with small family farmers worldwide to promote sustainable practices and fair trade. They offer a variety of rice products, including Organic Jasmine and Forbidden Rice, and also sell rice ramen and other cooking products. Their target audience includes specialty gourmet stores, restaurants, and consumers seeking healthier rice options. The unique selling proposition is their commitment to sustainability, fair trade, and preserving rice biodiversity, which sets them apart as a Certified B Corporation dedicated to social and environmental impact.