L&Q is a charitable housing association and residential developer providing quality, affordable homes across London, the South East, and North West England. They offer homes for sale, rent, and shared ownership, catering to diverse income levels. Their target audience includes individuals and families in need of housing. L&Q's unique selling proposition is its commitment to creating sustainable communities while offering greater security of tenure and services at lower costs than the private sector. This not-for-profit ethos focuses on improving residents' health, happiness, and security through high-quality housing solutions[1][2][4].