Lucem Conseil is a consulting firm specializing in operational services and ERP solutions, focusing on Oracle, SAP, and Cegid systems. They offer customized digital solutions to support business process digitalization and ERP lifecycle management. Their target audience includes French enterprises seeking to optimize their IT systems. The unique selling proposition (USP) of Lucem is its diverse team of experts, combining consulting, enterprise, independent, and software editing expertise to deliver tailored solutions, fostering trust and value creation for clients[1][3].