Luminor Group is a leading independent bank in the Baltic region, offering financial services to individuals, families, and businesses in Estonia, Latvia, and Lithuania. Their services include retail and corporate banking, with a focus on digital solutions like the Bridge application for corporate clients. The target audience spans personal and business customers. The unique selling proposition is their agile and forward-thinking approach, integrating user feedback to enhance customer experience, particularly through digital platforms like Bridge, which offers real-time account management and payment processing[1][2][5].