Luno is a cryptocurrency exchange headquartered in London, offering services to buy, sell, store, and trade cryptocurrencies like Bitcoin and Ethereum across over 40 countries[1][4]. Their target audience includes individuals in emerging markets, particularly in Africa, Asia, and Europe[2]. Luno's unique selling proposition is making cryptocurrencies accessible and safe for a broad audience, focusing on education and ease of use[5]. They aim to upgrade the global financial system by providing inclusive and secure crypto services[2]. With over 10 million customers, Luno emphasizes security and transparency, verified by independent auditors[5].