LuxFLAG is an independent, non-profit association established in 2006 to promote sustainable finance. It awards labels to investment vehicles in microfinance, environment, ESG, climate finance, and green bonds, ensuring they adhere to responsible investment standards[1][2][3]. The target audience includes asset managers and sustainable investment vehicles. LuxFLAG's unique selling proposition is its internationally recognized label, which reassures investors about the sustainability credentials of investment products, differentiating them in the market[2][3]. This label is a tool for asset managers to highlight their ESG and impact credentials, making it easier for investors to identify sustainable investments[2].