Lyf Pay is a French fintech company specializing in mobile payment solutions. It offers a universal mobile payment application that allows users to make payments, send and receive money, and participate in collective funds securely. The company primarily serves the retail and personal finance sectors. Lyf Pay's unique selling proposition is its ability to streamline day-to-day payment and shopping experiences by integrating payments and loyalty services into a contextualized user experience. Its target audience includes consumers and merchants seeking convenient and secure mobile payment solutions. Lyf Pay was founded in 2017 and is based in Paris, France[1][2][3].