MAAF Assurances is a French insurance company founded in 1950, offering comprehensive solutions including auto, home, professional risks, health, life insurance, and additional services like assistance and credit. It serves 3.8 million clients, including 790,000 professionals. As part of the Covea mutual group, MAAF focuses on building strong client relationships. Its unique selling proposition is the emphasis on collective benefits and personalized service quality, highlighted by the "#MAAFaconDetre" initiative. The target audience includes both individuals and professionals seeking diverse insurance options with a focus on mutual support and value-added services.