Magnifi by TIFIN is an AI-powered financial assistant that provides real-time investment intelligence. It offers a natural-language search engine for fund discovery, advanced comparison tools, and portfolio management insights. Magnifi serves financial advisors, portfolio managers, and individual investors, helping them find, compare, and act on investment options. Its unique selling proposition is the ability to analyze multiple accounts, identify risks, and provide personalized market alerts without generating revenue from commissions. Instead, users pay a subscription fee for these services[1][3][5].