Mahindra Finance, part of the Mahindra Group, is a leading non-banking financial company specializing in vehicle and tractor financing. They offer a range of services including vehicle loans, SME financing, housing finance, insurance broking, and mutual funds. Their target audience includes rural and semi-urban populations. The unique selling proposition of Mahindra Finance is its focus on financial inclusion, providing accessible financial solutions to underserved segments. They leverage technology to deliver customer-centric services, enhancing financial well-being across emerging India[1][3][5].