The Malaysian Investment Development Authority (MIDA) is the government's principal agency for promoting investments in Malaysia's manufacturing and services sectors. MIDA offers services such as investment guidance, joint venture facilitation, and application evaluations for manufacturing licenses and tax incentives[1][3]. Their target audience includes foreign and domestic investors. MIDA's unique selling proposition is its comprehensive support system, providing streamlined approval processes and strategic partnerships to enhance investors' experiences in Malaysia[3][4].