Mallow Credit Union Ltd is a member-owned financial cooperative offering services like savings, loans, current accounts, debit cards, direct debits, and online banking. Their target audience includes local communities in Mallow, Buttevant, Charleville, Doneraile, Dromcollogher, Broadford, Ballydaheen, and Millstreet. The unique selling proposition is providing fair and reasonable interest rates, allowing members to control their finances collaboratively. This cooperative model empowers local communities by offering competitive financial services tailored to their needs[1][2].