Manappuram Finance Limited is a leading Indian non-banking financial company (NBFC) specializing in gold loans. It offers a range of financial services including microfinance, home loans, commercial vehicle loans, and SME finance[1][3]. The company targets individuals and small businesses, particularly those without access to traditional banking services[2]. Its unique selling proposition (USP) lies in innovative gold loan products, such as online and doorstep services, and a strong technology platform for efficient loan disbursal[3]. This approach helps reduce stigma associated with gold loans and provides quick financial solutions to its customers[3].