Mandate Trade Union represents over 40,000 retail, bar, and administrative workers in Ireland. They offer support and advice on forming unions, improving employment conditions, and negotiating fair pay and job security[1][2]. Their target audience includes workers in these sectors seeking better working conditions. The unique selling proposition is the collective bargaining power and support network they provide, which has been shown to increase earnings and job security for unionized workers compared to non-unionized counterparts[5]. Mandate also offers training and advocacy through its Youth Network[2].