Manitoba Agricultural Services Corporation (MASC) is a provincial Crown corporation that supports Manitoba's rural economy through financial services and risk management programs. MASC offers Direct Loans and Diversification Loan Guarantees for agricultural producers, as well as Crop Insurance for various crops. They also administer programs like the Farmland School Tax Rebate. Their target audience includes rural and agricultural producers in Manitoba. MASC's unique selling proposition is providing accessible financing options and risk management tools tailored to local agricultural needs, fostering a strong and diversified rural economy.