Mark Holt & Co is a chartered accountancy firm based in Plymouth, offering services like accounts, audits, and financial management. They provide proactive solutions to enhance clients' wealth and profitability, focusing on strategic planning and financial control. Their target audience includes businesses seeking comprehensive financial services. The unique selling proposition (USP) is their hands-on approach, where fees are often tied to project success, and they offer a "joined-up service" integrating business and personal financial planning[1][3]. This approach sets them apart from traditional consulting firms by actively driving change rather than just analyzing and reporting[1].