MarketShare Associates (MSA) is a socially-driven global consulting firm dedicated to creating a more equitable world by facilitating better access to economic opportunities. Here are some key points about the company: - Mission and Vision: MSA aims to bring actionable insights to economic development, envisioning a world where all people have access to better opportunities and choices to improve their lives[1][3]. - Approach: The firm uses systems-thinking to generate rigorous insights and bridge motivations across development agencies and the private sector to drive development impact. They believe in doing development differentlymore systemic, more empowering, with more proof[1][3]. - Services and Expertise: MSA offers services like action research, gathering market and stakeholder data to understand behaviors and catalysts of systemic change. They work with a variety of clients and partners across six continents[5]. - Commitment to Womens Empowerment: As a woman-owned firm, MSA is a proud signatory to the Womens Empowerment Principles (WEP), integrating and promoting gender equality and womens empowerment in their work[2][3]. - Notable Projects: MSA is involved in projects such as the USAID-funded Feed the Future AWE program and the Feed the Future Market Systems and Partnerships program, focusing on womens empowerment and market systems development[5]. - Location: The main office of MarketShare Associates is located at the Posner Center for International Development in Denver, CO[2].