Marsden Building Society is a mutual organization based in Lancashire, UK, offering services like savings, mortgages, and home insurance. Founded in 1860, it serves local communities with a focus on fairness and member-centricity. The society's target audience includes individuals and families in Lancashire seeking financial services. Its unique selling proposition (USP) is its commitment to community support and personalized service, fostering a family-like environment for both employees and members. This approach emphasizes local engagement and trust, setting it apart from larger financial institutions.