Mass General Brigham is a non-profit integrated healthcare system offering patient care, research, teaching, and managed care services. It includes academic medical centers, community hospitals, specialty hospitals, and a health insurance plan. The target audience is primarily the Greater Boston area and New England. The unique selling proposition is its extensive research capabilities, being the largest hospital-based research enterprise in the U.S., and its strong academic affiliations, such as with Harvard Medical School. This combination allows for innovative treatments and a comprehensive approach to healthcare[1][3][5].