Maxima Microfinance Plc. is a leading microfinance institution in Cambodia, established in 2000. It provides financial services to low-income households, offering individual, SME, educational, and group loans to support entrepreneurship in rural areas[1][2]. The company targets rural and urban poor, with a focus on women, who make up a significant portion of their clients[3][5]. Unique Selling Proposition (USP): Maxima's commitment to client protection, social responsibility, and reaching remote communities through door-to-door services sets it apart[4][5]. Its mission is to empower clients to improve their economic and social well-being.