MCAP is Canada's largest independent Mortgage Finance Company, founded in 1981. It specializes in originating, trading, securitizing, and servicing residential, construction, and commercial mortgages. MCAP primarily works through the mortgage broker channel, supporting homeowners and developers across Canada. Their services include mortgage solutions and construction lending. The target audience includes mortgage brokers, investors, and developers. MCAP's unique selling proposition is its commitment to the broker channel and extensive experience in construction lending, offering tailored financial solutions to its clients[1][3].