McDonald's Hong Kong is a fast-food chain offering a variety of meals, including burgers, breakfast items, and coffee. Services include 24-hour operations, McCafe, McDelivery, and mobile ordering through the McDonald's App. Their target audience is the local community, focusing on convenience and quality. The unique selling proposition is their ability to combine global standards with local preferences, such as introducing local milk tea, while maintaining a high level of customer service and community engagement[1][3].