The Meat Institute (formerly North American Meat Institute) is a non-profit trade association formed in 2015 from the merger of the American Meat Institute and the North American Meat Association. It supports businesses in the meat and poultry industry, including packers, processors, suppliers, distributors, and retailers. The institute offers services like regulatory compliance, advocacy, market growth strategies, and operational improvement. Its target audience includes industry professionals and companies. The unique selling proposition is its comprehensive support and advocacy for the meat industry, focusing on sustainability and trust in food production[1][4][5].