Medical Family Finance specializes in providing financial services to medical professionals and their families. They offer tailored advice on mortgages, protection, pensions, and investments, with a deep understanding of the NHS pension scheme. Their target audience is primarily doctors and GPs. The unique selling proposition (USP) is their expertise in navigating complex financial landscapes specific to medical professionals, allowing them to focus on their work while securing long-term financial security. They emphasize personalized advice, recognizing that one-size-fits-all solutions are inadequate for their clients' unique needs[4][5].