Mekong Capital is a Vietnam-focused private equity firm established in 2001. It invests in private Vietnamese companies, aiming to enhance their growth by introducing international best practices. The firm manages several funds, including Mekong Enterprise Fund IV, focusing on consumer-driven sectors. Services include strategic guidance and operational support to portfolio companies. The target audience is private Vietnamese businesses seeking growth and expansion. Mekong Capital's unique selling proposition is its extensive local expertise and proven track record of driving portfolio performance, making it a leader in Vietnam's private equity landscape[1][3][4].